The 2025 holiday season is shaping up to be one of the busiest in recent years, with Americans booking European winter destinations at record levels. According to the Allianz Partners European Holiday Destination Indexreleased by PR Newswire Heralding the growing trend towards a ‘European backdrop’ for leisure travel, demand is rising across the continent as travelers seek out festive markets, illuminated streets and rich cultural traditions.
Allianz analysts have noted a strong increase in the number of transatlantic holiday trips, with a spokesperson explaining: “Americans are increasingly looking for destinations rich in tradition, light and walkable historic charm.”
Below you will find a full editorial overview of the Top 10 European cities where Americans book the most for the 2025 holidaysbased directly on the Allianz index.
London, United Kingdom
London maintains its position as the leading vacation destination for American travelerswith a December atmosphere that few cities can match. Iconic thoroughfares such as Oxford Street, Regent Street and Carnaby Street are transformed by elaborate lighting displays that attract international admiration. Visitors flock in Winter wonderland in Hyde Parkexplore Christmas markets in the city and enjoy a particularly strong winter theater season.
The New Year’s Eve fireworks over the Thamesone of the most recognizable celebrations in the world, further enhances London’s appeal. With its combination of historic tradition, cultural sophistication and modern holiday entertainmentthe British capital offers a seasonal experience unmatched anywhere else in Europe.
Paris, France
Thanks to her, Paris secures second place timeless romantic look and refined winter atmosphere. The city glows under golden holiday lights that illuminate tree-lined boulevards, bridges and elegant storefronts.
Travelers are attracted by the Christmas markets in the Tuileries and La Défensesample seasonal pastries in legendary cafés and enjoy a wide range of concerts and exhibitions. The sparkling Eiffel Towerthe wintery reflections of the Seine and the festive atmosphere of Le Marais and Saint-Germain-des-Prés contribute to the enduring December charm of Paris. It’s a mix of culture, cuisine and holiday beauty continues to resonate strongly with American visitors.
Rome, Italy
Rome offers a distinctive holiday atmosphere, shaped by deep religious traditionMediterranean character and vibrant street culture. Take advantage of one of Europe’s mildest winter climatethe city allows comfortable exploration of the ancient sights, in addition to seasonal decorations and festivities.
Christmas markets energize historic squares, while nativity scenes – ranging from simple displays to elaborate artistic installations – highlight Rome’s spiritual heritage. The Vatican remains the centerpiece of December celebrations, attracting travelers to masses, concerts and special events. For visitors looking for cultural depth and warm seasonal traditions, Rome is an attractive choice.
Madrid, Spain
Madrid is emerging as an exceptionally lively holiday destination citywide light showsbustling squares and a spicy winter atmosphere. Illuminated arches and artistic installations create a dramatic backdrop for shops, restaurants and entertainment venues.
Seasonal markets showcase regional crafts and traditional sweets, while major cultural institutions are present special holiday programming. The New Year’s Eve celebration at Puerta del Solfamous for the tradition of eating twelve grapes at midnight, remains one of the largest in Europe. With its mix of winter warmth and urban energy, Madrid continues to attract American travelers looking for a vibrant vacation destination.
Dublin, Ireland
Dublin distinguishes itself with its hospitable holiday atmosphere and intimate seasonal charm. Especially the walkable city center Grafton Streetglows with festive lights and cheerful street performances. Pubs come alive with music and social gatherings, embodying the celebrated warmth of Ireland.
Markets, theater productions and seasonal storytelling traditions contribute to the cultural wealth of the city. Many visitors extend their trip to explore Ireland rugged winter landscapeswhich adds depth to their holiday experience. The atmosphere in Dublin remains both genuine and authentically seasonal.
Amsterdam, Netherlands
Amsterdam provides one of Europe’s most visually striking winter environments. Reflecting the city’s famous canals glittering lighting displayswhile narrow streets and bridges take on the character of a storybook. Are annual light festivals and art installations attract worldwide attention, complemented by festive markets showcasing local specialties.
Museums have a strong range of exhibitions and offer attractive indoor options during cooler days. With its unique blend of historic charm, artistic vitality and intimate scaleAmsterdam is a favorite December destination for travelers looking for atmosphere and cultural depth.
Frankfurt, Germany
Frankfurt earns its ranking largely thanks to its historic Christmas marketone of the oldest and most iconic in Germany. Römerberg Square comes alive with traditional wooden stalls, live music and classic seasonal treats.
In addition to the market, Frankfurt offers notable museums, classical performances and easy access medieval towns and the Rhine Valleymaking it an ideal base for wider winter exploration. Its status as a major transportation hub increases convenience for routes between multiple cities.
Barcelona, Spain
Barcelona is attractive to travelers who are looking milder winter conditions without this being at the expense of the festive atmosphere. Holiday markets surround the Gothic Quarter, while the grand avenues glow with seasonal lights.
Architectural monuments organize special events, and Catalan culinary traditions– including holiday seafood dishes and regional sweets – play a central role in the December celebrations.
Barcelona combines cultural vibrancy with Mediterranean convenience to offer one of Europe’s most balanced winter experiences.
Munich, Germany
Munich remains synonymous with classic Bavarian holiday traditions. It is celebrated Christkindlmarkt on Marienplatz attracts visitors with handmade ornaments, mulled wine and regional specialties.
Snow-covered streets and close proximity to the Alps create a winter backdrop worthy of postcards. Many travelers use Munich as a starting point for a visit fairytale castles and mountain villagesfurther improving the seasonal journey. The strong sense of heritage is what ensures Munich’s enduring appeal.
Lisbon, Portugal
Lisbon rounds out the Top 10 as an increasingly attractive choice for seeking visitors mild temperatures and coastal charm. The city’s colorful neighborhoods and steep hills shine under festive lights, while seasonal concerts and markets animate the historic squares.
That of Lisbon celebrations on the waterdistinctive culinary traditions and relative affordability contribute to its rising popularity among American travelers.
Other European cities Where Americans are going this winter
Allianz reports increasing interest from American travelers in several emerging destinations, including:
- Zurich
- Milan
- Athens
- Edinburgh
- Brussels
- Copenhagen
- Krakow
- Budapest
- Vienna
Tips for planning a holiday trip to Europe in 2025
Travel experts recommend the following strategies for a smoother and more cost-effective vacation trip:
- Book early to secure preferred flights, accommodations and access to in-demand seasonal events.
- Avoid weekend departureswhich usually sell out faster and charge higher rates; to consider midweek travel for better availability and prices.
- Select accommodation near public transport to improve mobility in cities with an extensive holiday program.
- Book ahead for Christmas markets, seasonal dining experiences and cultural events, many of which now require advance booking.
- Prepare for changing weather conditions by packing appropriately, especially for destinations with colder climates or significant outdoor activities.
