Next year marks the 50th anniversary of Diane von Furstenberg’s iconic wrap dress. DVF’s current co-chairwoman—and Diane’s granddaughter—Talita von Furstenberg is certain that the piece’s legacy will continue during her reign at the brand. The resort collection offers a variety of wrap dresses; alongside the classic jersey fabrication, there are also knit versions, a faux wrap dress, and even easy-to-wear separates. The moody color palette is full of purple, greens, and browns, all inspired by French film noir, as well as black and white snapshots of DVF.
But while Talita is ensuring that her grandmother’s influence stays intact at the brand, she’s also beginning to incorporate more of her personality into the collection. Half of the fall offering is made up of new styles in novel recycled fabrics that use less water and produce fewer emissions; they will allow the co-chairwoman to bring in a new price point without forgoing the quality and feel of the clothes. “We’re proud of our fabrics, which feel comparable to Max Mara” said Talita. “Diane even said maybe we should charge more, but I said we have to make sure it’s at an affordable price value for our customers.”
Also new this season is a new print that incorporates the three most iconic initials in fashion into a subtle chain link monogram. “You can kind of tell that it is DVF but it doesn’t read so ‘logo-mania’,” Talita added. Come fall, we could soon see the DVF monogram all over NYC.
