O Europe! At Ganni, the combination of revenge travel and nostalgia resulted in a pre-fall line-up that celebrates the beauty of the Old World while repeating the brand’s codes, including leopard and rose motifs, shaped jackets and cowboy boots. For the purpose of patina, the prints are deliberately faded and the palette, while not sepia-toned, exudes a toned-down softness. Punky accents like buckled ballet flats and interesting layering options (for example, a lace, openwork slip dress over a fluffy sweater) keep things lively.
On a call from Copenhagen, Ganni’s observant creative director Ditte Reffstrup spoke of two trends she has noticed among her employees: a turn toward hard-to-find designs and a post-pandemic rediscovery. “For so many years it’s been about wanting to have all the new things, actually having the new collections before they’re almost even developed, and I feel like there’s a nostalgia coming our way, in terms of fashion, music and even in food,” she said, noting that her team’s younger members are showing new interest in early Ganni pieces.
Now that the world has reopened post-COVID, Reffstrup has hit the road. She recently spent time in Portugal, wandering the streets with her family and taking in the history. The passage of time can soften the edges of things (memory is built for this too) and that has a certain appeal in times of sharp division. This Ganni collection doesn’t stray as far from home as the people behind it, but the brand’s focus on offering ‘comfort fashion’ by reframing familiar pieces fits well with the tenor of the time.
