Looking back at 2023, we can say that red was the color of the year in street style. During Sabato De Sarno’s Gucci debut in September, it was unveiled as the Italian label’s new It-shade and was enticingly named Gucci Rosso. And if there was any doubt that the color would catch on, Kendall Jenner was immediately photographed wearing the dark oxblood accessories outside the show. She later starred in the campaign alongside her boyfriend Bad Bunny – red is the color of love, after all. In New York, stylish residents preferred a fiery tomato red shade (or should we say Big Apple red?). Scroll on for the best looks from this passionate Primary in street style.