The Jane Birkin effect is real. The beloved actress inspired the handbag with history’s most pop-cultural influence, the Hermès Birkin, and there’s no denying that her iconic laid-back style played a major role in defining the look of the ’70s. Her death last year led to a contemporary reappraisal of her sartorial contributions on TikTok. There are currently more than 13,000 posts tagged with #JaneBirkin on the app, which have racked up a whopping 374.7 million views.
Although Veronica Swanson Beard and Veronica Miele Beard are not on TikTok (good for them!), they are on the same page as those who do use the app. Their pre-fall lineup was inspired by their ’70s muses, with Birkin taking top billing. “She is the heroine of our collection,” said Miele Beard, while her sister-in-law added: “We were all about these classic pieces that she always made herself, the cornerstones of a wardrobe that are important when we get dressed every day. day.”
Veronica Beard is the kind of American fashion company that exemplifies what it means to make a reliable, good old wardrobe essential. So much is on display in this lookbook with cool jackets made from supple wool and cut to wear as both a jacket and a mini dress, buttery soft leather items, just the right denim washes on jeans and shirts, and a few air-spun alpacas. knits. A tapestry print in both chiffon and covered in sheer sequins added a boho ’70s flair, but the stars of the season are a cashmere blazer and a plush shearling jacket, both part of a new, premium-priced range within the existing collection of the brand. line.
Also new here are the first few Veronica Beard handbags. Instead of staying in New York, the Veronicas headed to Los Angeles to throw a launch party for the new category. Their goal is to have their customers carry their bags as often as Brikin wears hers. “These things were made to be worn out”, said Miele Baard.
