TThe activewear industry has witnessed a remarkable shift in recent years, with a growing emphasis on diversity, inclusivity and representation. As consumers become more aware of the brands they support, there is an increasing demand for products that align with their values. In this wave of change, black-owned activewear brands have emerged as trendsetters, not only offering stylish and functional clothing, but also promoting empowerment and inclusivity.
These brands go beyond just producing clothing; they start a movement. Fueled by a deep passion for fitness, a sense of community and a steadfast commitment to representation, they send a powerful message to the world. These brands affirm that black women are not only powerful and beautiful, but also deserve to exude confidence in their own skin, regardless of their size, shape or fitness level.
Here are some black-owned activewear brands that deserve your attention…
#1. Vertical activewear
Vertical Activewear is committed to simplifying the journey for individuals to look stylish, experience wellness and make a positive contribution. It is an example of a conscious combination of fashion and fitness. The brand pledges allegiance to environmentally conscious principles and uses plant-based and recycled materials in the production of their clothing. Based in Atlanta, Georgia, Vertical Activewear actively reduces plastic waste and produces not only stylish but also sustainable sportswear, aligning fashion with environmental responsibility.
#2. My only fit
Founded by Stefania Okolie, a Haitian-Nigerian-American entrepreneur, My Solely Fit is dedicated to empowering women by encouraging them to embrace their curves and discover joy in movement. Prioritizing premium fabrics and complementary cuts, the brand presents a chic selection of activewear that caters to diverse tastes.
#3. JoJa
Founded in collaboration with model Jasmine Tookes, JoJa effortlessly combines fashion with activewear. Designed with a dual focus on performance and style, the JoJa collection features a vibrant range of colors that attract celebrities and everyday athletes alike.
#4. Stripping official
Founded by Arie Davis, a designer hailing from the DMV, STRIPT stands out as the ultimate choice for women looking to make a bold fashion statement, whether they’re at the gym or out on the town. With eye-catching designs that turn heads and made from premium materials for long-lasting comfort during both workouts and evening activities, STRIPT offers versatile pieces to suit every woman’s unique style and body. The brand places a strong emphasis on inclusivity and universal sizing so that all women can embrace and enjoy their distinctive offering.
#5. Dami Hoe
Founded in 2018 by fitness authority Dami Howells, this brand is committed to advancing black representation in the fitness world. The overarching goal is to inspire people to start their fitness journey with confidence and comfort. Based in London, this brand’s activewear seamlessly combines style and functionality, creating a harmonious fusion for those who embrace an active lifestyle.
#6. Scorpio fit
A leading choice for environmentally conscious athletes, this brand, owned and led by Black women, stands out. Their activewear, made from recycled materials and organic cotton, effortlessly combines comfort and style. It not only promotes a fashionable appearance, but also allows people to make sustainable choices, helping them look and feel their best.
#7. OTG Athleisure
Based in Columbia, SC, OTG Athleisure stands as a top-tier luxury fitness clothing brand. Proudly Black and veteran-owned, the brand is committed to serving active women who prioritize both style and function in their casual wear for an on-the-go lifestyle.
#8. Roam loudly
Founded by Toyin Omisore, a Liberian-Nigerian American, Roam Loud transcends the realm of fashion; it stands as a vibrant celebration of black culture. Their unique activewear, characterized by vibrant colors and distinctive styles, not only enhances your wardrobe but also acts as a source of inspiration and empowerment.
#9. Zoezi Sports
Founded by Yvonne Bulimo, Zoezi draws inspiration from her dual Kenyan and American heritage. This brand specializes in creating activewear using premium materials that ensure you stay cool and comfortable during your workouts. Combining Afrocentric creativity with contemporary design, Zoezi encourages fitness enthusiasts to not only showcase their style, but also enjoy their fitness journey, feel great and stay motivated.
#10. Active black
Founded by ex-professional basketball player Lanny SmithActively Black stands out as an athletics and sportswear brand that champions inclusivity. The brand offers an extensive range of sizes and styles and prioritizes promoting confidence and comfort for individuals of all shapes and sizes. Going beyond fashion, this Black-owned activewear brand is committed to uplifting the Black community through various initiatives, transforming itself into not just an apparel brand, but a formidable movement with a profound mission.
Featured image: @scorpion.fit/Instagram
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