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When it comes to bold fashion with well-crafted details, Softouch Couture is a name that immediately comes to mind. An emerging pioneer in attainable fashion, the brand reiterates this genius once again with a fine line-up of killer ensembles that have marked 2024 as a year to push the fashion ball even further. From trendy cuts to incredible embellishments, the creations that emerge from this Maison speak fluidly to the moment in different ways.
Founded by Odebunmi Ifedayo Fadekemithe brand is “a call for women to embrace their individuality and express themselves confidently through fashion that suits their lifestyle.” As a result, it offers a plethora of outfits that guarantee any woman a solid win in every aspect of her life. Whether it’s essentials that form the basis of statement everyday wear or statement pieces that put an exclamation point on occasionwear, every girl can trust Softouch Couture to deliver. Furthermore, each creation comes at pocket-friendly prices, underscoring the brand’s commitment to affordability without compromise.
This dedication is even more striking in the 2024 offering, with each piece carefully crafted, testament to the brand’s focus on creating pieces that stand out not only for their design, but also for their staying power. Their blue and gold Mermaidcore number, for example, is a sight to behold. From the well-detailed corset bodice to the intricate patterns on the skirt and the overall fit, the dress highlights Softouch Couture’s unmistakable craftsmanship.
Given the brand’s mastery of creating cool outfits, it’s no surprise that leading ladies flock here. Softouch Couture has styled and designed for several Nigerian celebrities, including actresses Anita Joseph, Dayo Musa, Nkechi blessing And Funmi Awelawaand media personalities such as Maria Chike, GleeoflifeAnd Saskay.
Odebunmi Ifedayo Fadekemi said about her brand and what the future holds: “For the brand, true elegance is about finding a harmonious balance between luxury and accessibility. With Softouch Couture, everyday elegance is not just a concept, but a way of life.”
“I want to continue to push the boundaries of design, integrate sustainable practices into my brand and become a leading force in the fashion industry. Through strategic marketing and brand development, I plan to attract a broad customer base and establish a strong brand identity that resonates with fashion-conscious individuals.” she added.
Discover more Softouch Couture creations on Instagram:
@softoucouture/Instagram
@mysoftivory/Instagram
Photos: Courtesy of Softouch Couture
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