T
ommy Hilfiger, part of PVH Corp., has announced the Tommy Jeans International Games collection and campaign, which boldly reinterprets its sporting and collegiate roots. The collection of timeless athletic pieces is a contemporary reinterpretation of the ‘International Games’ capsule that celebrated global sport in Atlanta, USA in 1996.
“The sports calendar provides the cultural impetus so that 2024 will be great,” said Tommy Hilfiger. “We are building on our legacy of collaborating with pioneers in the sport and reimagining timeless American icons through an archival lens.”
As part of a stellar year in sports, the cast of next-generation athletic icons features an All-Pro NFL wide receiver Stefon Diggsstandout college basketball guard Deja Kellystar of the all-Japanese skateboarding association Aori Nishimura and Formula 1™️ driver and current member of the Mercedes-AMG Petronas F1 Team Mick Schumacher. Photographed by Juanita Richardsthe international collective is captured enjoying time off in an American collegiate setting, bringing their optimistic perspective to classic American cool.
The 41-piece collection of modernized classics includes men’s, women’s and gender-inclusive track-inspired styles, including color-block shorts, warm-up jackets and running singlets. The collection’s palette combines Tommy Hilfiger’s signature red, white and blue with yellow, black and green, drawn from the union of continents in the sports world.
Highlights include an iconic rugby with striped shoulders and arms in the collection’s palette. An archive varsity jacket gets a brand new twist on tactile cord, while a Chicago sailing jacket is modernized and inspired by the layout of a vintage regatta windbreaker. A men’s mesh top inspired by classic basketball jerseys and slam-dunking with a modern look is adorned with TOMMY 85.
The Tommy Jeans International Games collection will be available April 4, 2024 on Tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media #TommyJeans and @TommyJeans.
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Images: Juanita Richards for Tommy Hilfiger, courtesy of Tommy Hilfiger PR
PR article by Tommy Hilfiger PR
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