Pinterestthe California-based visual-first discovery engine, has developed the Top travel trends for summer 2024based on global data collected since winter 2023.
With more than 1 billion travel-related searches and 10 billion travel-oriented searches, the platform is very accurate in detecting new trends.
In 2024, tourists want to disconnect from the always-connected world and focus on wellness travel. ‘Digital detox’, they call it. In the same vein, people seem to be particularly interested in off-the-beaten-path destinations, as well as mysterious places and hidden gems in undiscovered and remote areas.
Let’s explore the most exciting trends for this coming summer.
Adventure travel
With a 45 percent increase in searches, adrenaline seekers worldwide are actively seeking adventure travel that fulfills their desires to enhance both their physical and mental well-being and explore world-class destinations.
Most of these travelers have chosen the Philippines for its lush forest and untouched nature and Tanzania for its unique safari offerings.
Pinterest data shows that the most popular searches include diving photography (up 60% year-over-year), water park rides (up 170%) and hiking (up 94%).
These travelers also plan to spend their vacation days in luxury safari lodges (+110%).
Peaceful Living Tourism – Digital Detox
Travelers looking for ‘quiet life trips’ are tired of stressful city life. The number of seekers for this type of tourism has increased by as much as 530 percent in the past year!
According to Pinterest, these users are flocking to find “quiet spaces” and “calm places” in forests, remote beaches and rural towns where they can stay away from the toxic, interconnected digital world.
These travelers’ searches include glamping (up 260% year-over-year), mountain cabins (up 180%), national parks (up 250%) and wellness retreats (up 90%).
They think they can find these locations mainly in Okinawa, Japan and the English countryside.
Puzzling
There is an increasing fascination with traveling to places considered mysterious or unexplored. Some of these include ancient ruins, caves, hidden gems and even abandoned locations.
These destinations tap into travelers’ imaginations and sense of mystery, rather than tanning on the beach.
To satisfy their need for mystery, travelers book tickets to “places on Earth that don’t feel real (up to 240% year-on-year), haunted places (up to 155%), abandoned places (up to 230%), soothing nature (+340%) and beautiful locations worldwide (+150%).
The top mystery destinations for these types of travelers are Machu Picchu, Peru and Edinburgh, Scotland.
Gen Z – Road trips with friends
This target group absolutely does not like solo travel. They prefer to spend their holidays strengthening relationships with friends with whom they can share costs and avoid following an overly structured itinerary.
They are especially interested in places they can go by car and enjoy with friends (up to 50% annually).
Their main destination is Jasper, Canada (+155%).
Other travel trends for summer 2024
Other travel trends for summer 2024, revealed by travel experts, include:
International destinations
Despite rising travel costs, Square mouth states that three-quarters of summer travelers choose international destinations.
The top three are Great Britain, Italy and Canada.
Set jetting
According to a survey by American Express Travel, 70 percent of Gen Z and Millennials are drawn to destinations featured in movies. A clear example is Emily in Paris, a Netflix series that has piqued the interest of viewers in France.
Cultural Expert Travel
According to Four Seasons Magazinetravelers actively plan their holidays around sporting events, international festivals or concerts such as those with superstar Taylor Swift.
