The ebb and flow of time, measured by the cycles of the sun and moon, and the seasons, were Ditte Reffstrup’s primary pursuits as a refuge. So she enlisted Norwegian photographer Ola Rindal to shoot the lookbook, with multicolored swirling spots of light marking the pace. Fashion-wise, the collection stayed within the brand’s comfort zone, with desirable iterations of Ganni styles. For example, leopard print was cut into a lovely faux fur coat with asymmetrical closure; there was a matching bag that made the option all the more tempting. It was a look to dress up or down; and finding that middle ground was another focal point of this offering.
“Dressing for me can actually be a little difficult,” said Reffstrup, who was wearing overalls. “I think it’s something that’s not easy for the Scandinavian people because it’s so far removed from how we dress, but we’re working a lot on hacking that and doing things that feel episodic but still always in a Ganni way. ” The chicest pieces from the collection were a sequin dress with handkerchief hem and side slit and a yellow candy dress, light as a meringue.
Denim, however, remains the plot driver for Ganni. It’s not hard to imagine the reptile print jeans sliding into many a closet, especially the flared ones worn with a matching jacket. A keeper of a maxi denim dress ties in with the western trend, but can also be styled in many other ways. The standout item in the lineup was a pair of high-waisted flared pants that speak to the ’70s boho vibe that fashion is rediscovering. They would really look great with one of the collection’s handknit pieces, like the fat man-in-the-moon number inspired by Mike Oldfield’s twangy 1983 folk-pop song, ‘Moonlight Shadow’.
