Pharrell “LVERS” Louis Vuitton Perfume Is A Must For Summer

Pharrell Williams feels just as comfortable on the catwalk as he does behind a mixing desk. A year after joining Louis Vuitton as creative director of menswear, the renowned artist and innovator launches ‘LVERS’, his signature fragrance, at the French luxury label. In this exciting collaboration, Pharrell teams up with Louis Vuitton’s master perfumer, Jacques Cavallier Belletrud, to create a fragrance that embodies the invigorating energy of sunlight. For their inspiration? Pharrell and Jacques looked no further than the sun. “The sunlight theme that illuminated Pharrell’s first show at the Pont Neuf (in Paris) in June 2023 inspired us to translate photosynthesis into a fragrance,” Jacques Cavallier Belletrud said in a press release. “This may seem like an abstract concept, but when we think about existence, photosynthesis is at the origin of everything.” he added.

Fragrance profile

“LVERS” (pronounced “lovers”) arrives just in time for the summer months. The fragrance is characterized by its fresh, green freshness, reminiscent of lush leaves and young grass caressed by sunlight. The fragrance is designed as a poetic representation of the sun, capturing its energy and warmth. LVERS contains notes of galbanum, cedarwood, sandalwood, ginger and bergamot, creating a robust yet fresh profile that appeals to everyone.

When Louis Vuitton described LVERS as “a ray of sunshine distilled in a bottle,” they meant that no detail went unnoticed under Pharrell’s watchful eye. The perfume comes in a glass bottle whose golden glow literally seems to radiate rays of scent.

And that’s not all. Pharrell designed accessories to complement the perfume, including a travel case and perfume holder with the camouflage motif developed by Williams for his first Louis Vuitton collection. This design reflects Pharrell’s signature style and adds a touch of modern elegance to the overall presentation.

LVERS will launch globally on June 19 and will be available online at louisvuitton.com and in Louis Vuitton stores. The 100ml Eau de Parfum costs approximately $326, making it a premium addition to any fragrance collection. This isn’t entirely new territory for Pharrell. Do you remember ‘GIRL’, the collaborative fragrance he launched in 2014 with COMME des GARÇONS and KAWS? LVERS marks another milestone in his innovative career, combining his artistic vision with Louis Vuitton’s luxurious heritage.

Featured image: Louis Vuitton

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