Award-winning actress and style icon Zendaya enters the world of sportswear with a multi-year collaboration with Swiss sportswear brand On Running. This exciting collaboration marks a significant milestone for both Zendaya and On as it is expected to deliver a series of creative campaigns and products that showcase the brand’s commitment to movement and storytelling.
The collaboration started with a short film entitled ‘Dream Together’, directed by C Prince. The film explores the power of movement as a unifying force that brings people together, regardless of their background. In the film, Zendaya is seen running around a running track surrounded by a diverse group of dancers and athletes, highlighting the brand’s focus on inclusivity and collectivism.
“It’s no secret that I’ve been a big fan of On for a long time. I always wear them on set, or when I’m traveling, rehearsing, or running around with my dog. So it is a full circle moment to make this collaboration official.” Zendaya said of the collaboration. “I owe so much to the people around me for getting me where I am today, and this film recognizes and appreciates those who support and uplift us every day. I think this sense of collaboration and inclusivity is reflected in what we have created.” she added.
Founded in 2010, On has carved a niche for itself in the athletic world with its focus on performance running shoes. The brand emphasizes comfort, innovation and durability in its shoes, attracting athletes and enthusiasts alike.
David Allemannco-founder of On, said of the partnership: “We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the beginning of even more stories and we are eager to bring new and distinctive voices alongside Zendaya to continue our mission to dream together.”
Featured image: @on/Instagram
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