Streetwear giant NOAH has joined forces with iconic watchmaker Timex to create a limited-edition timepiece — and it’s a match made in preppy heaven. This collaboration brings together NOAH’s signature aesthetic with Timex’s rich heritage in an accessible, reliable watch.
The centerpiece of this collaboration is an updated version of the Timex Sun and Moon watch, a classic tank style known for its clean lines and minimalist design. NOAH takes this timeless design and injects it with its signature preppy sensibilities.
Eagle-eyed NOAH fans will appreciate the subtle details throughout the watch. The sleek white face features a co-branded logo that discreetly incorporates both the NOAH and Timex branding. The hands of the watch are in a sky blue shade, adding a touch of playful pop of color without overwhelming the minimalist aesthetic.
The beauty of this limited edition Timex, priced at $198, lies in its versatility. The slim profile and classic design make it perfect for everyday wear, whether you wear chinos with a button-down shirt or keep it casual with shorts and a T-shirt.
As with all NOAH collaborations, you can expect this limited edition Timex to fly off the shelves. This exclusivity adds a touch of collectibility for fans of both brands. While it may not be a groundbreaking technical marvel, the watch represents a meeting of two cultural icons, creating a piece that transcends mere timekeeping and a conversation starter.
This collaboration highlights the growing trend of streetwear brands going beyond just clothing. It proves NOAH’s ability to seamlessly combine its unique aesthetic with established brands while staying true to its core identity. For Timex, it’s an opportunity to reach new audiences, demonstrating their commitment to staying relevant while celebrating their rich heritage.
Would you like to get your hands on this limited edition copy? Be sure to check the NOAH website and select Timex Retailers. With its timeless design and subtle NOAH accents, this watch is sure to be a coveted addition to any collection.
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Featured image: @timex/Instagram
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