Zendaya shines a light on mental health and personal wellbeing in its latest campaign with Swiss athletics brand On. Set against the stunning backdrop of the Swiss Alps, the Emmy Award-winning actress delves into the transformative power of movement, the thrill of embracing new experiences and the joy to be discovered in life’s simplest moments.
Filmed in the picturesque mountain village of Vals, the campaign features Zendaya reflecting on the profound impact exercise has had on her life and well-being – a message she passionately champions. By sharing her journey of overcoming fears and stepping outside her comfort zone, Zendaya inspires others to discover positivity through physical activity. ‘Every day I make it a point to go outside’ she says, whether it’s a walk with her dog or a quick coffee break. These simple routines have become essential to her well-being and help her stay grounded amid the whirlwind of her busy career.
This collaboration marks Zendaya’s second major campaign with On, following the successful collaboration that began earlier this summer. In the Fall/Winter 2024 campaign, she showcases standout pieces from On’s Movement Collection, including the All-Day 1/2 Zip, Movement Joggers and the Cloudtilt shoe. Designed for versatility and comfort, the collection beautifully complements the breathtaking mountain scenery and embodies the brand’s commitment to combining performance with style.
David Allemannco-founder of On, expressed his excitement about the collaboration, saying: “Working with Zendaya on a campaign that pays tribute to On’s roots has been incredibly rewarding. It was a pleasure to deepen our collaboration with a project that authentically reflects her personal journey with movement and wellness.”
Filmed in Switzerland, the series of vignettes beautifully captures Zendaya’s candid reflections on embracing new challenges. In a memorable excerpt she confesses: ‘I was a very shy child, always afraid of embarrassing myself’ as she happily slides down a mountain roller coaster. Now Zendaya is in a transformative phase, eagerly saying yes to experiences that push her boundaries. “We have to push ourselves out of our comfort zones because you never know what magical things can happen when you do,” she advises.
Zendaya also emphasizes how her acting career has fueled this personal growth. Taking on physically demanding roles has forced her to face her fears. “I have been very lucky to portray characters that challenge me physically,” she explains. “They force me to do things I never thought I could do. It is tough, but once I succeed, I discover new facets of myself, which is incredibly special.”
The campaign resonates deeply with Zendaya’s overarching message of wellness and mindfulness. Looking back on her time in Switzerland, she shares: “Spending time with On in such an inspiring environment was truly uplifting. People are always outside exploring the natural landscape, which is so refreshing. My day is always brighter when I find joy in the little things, like connecting with new people and enjoying nature. I believe this campaign truly reflects that spirit.”
At its core, the campaign aims to inspire individuals to weave small, daily acts of movement into their routines, highlighting how these seemingly simple actions can profoundly improve both mental and physical health. The Fall/Winter 2024 movement collection is now available On the websiteencouraging everyone to follow in Zendaya’s footsteps – both figuratively and literally – as they embark on their own journey to wellness.
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Featured image: @on/Instagram
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