Eco-friendly skin care is now more common, allowing beauty lovers to stay radiant while taking care of the environment. However, there are cases where companies are simply greenwashing. If you really want to support eco-friendly skincare companies, look out for these green flags.
1. Sustainable shipping
As convenient as it is to order online, expedited shipping can have unseemly consequences. One study shows that fast shipping increases carbon dioxide emissions with a maximum of 15% in 2021, so look for companies that partner with an environmentally friendly carrier.
2. Clean ingredients
Another green flag for eco-friendly skin care is clean ingredients. Ingredients such as parabens and other synthetic substances can damage your skin and health. They can also be difficult to obtain, requiring mining processes that can harm the environment. Choosing natural ingredients is better because they are relatively renewable.
They can also benefit your skin because they contain fewer toxins. However, as with any skin care product, it is better to do a patch test before purchasing.
3. Thoughtful use of materials
In addition to the ingredients used, the materials are also extremely important to pay attention to. Some companies use the cheapest materials and processes, even if they are harmful to the earth.
For example, Traditional face masks usually contain plastics that can pollute the environment. Switching to cotton and other natural sources minimizes waste in the long run.
4. Certification symbols
Certification symbols are one of the easiest things to look for on eco-friendly skin care packaging. These obvious indicators let consumers know what the composition and production of the product looks like. Here are a few examples:
- USDA Organic: The USDA rates whether items are formulated with organic components before branding a company and its offerings with this stamp. The certification process is thorough so you can trust its credibility.
- Jumping bunny: The Leaping Bunny Program is an internationally recognized symbol that indicates a brand has not used animal testing in the creation of the product. Some place it on the packaging and components.
- PETA: The PETA bunny is also a valid certification symbol for more US-based products. As with Leaping Bunny, this indicates that no animal testing was used. It also verifies vegan formulas.
- Mobius lane: The Mobius Strip is another popular symbol characterized by three arrows forming a loop. It indicates that the packaging is recyclable, so you can take it to the recycling centers or reuse it as it is, instead of throwing it away.
5. Minimal packaging
The personal care and beauty industry is responsible for this more than 120 billion packaging units annual. A large majority are made of plastic, which could end up in the ocean and landfills.
Using fewer materials is an ideal way to reduce that potential pollution. Another solution would be to use biodegradable packaging, such as recycled cardboard or bioplastic. In addition to reducing waste, it also has a faster breakdown time.
6. Transparency
Simple things like visible ingredient lists and educational content on environmentally friendly manufacturing practices can put customers at ease with their purchase. It is also ideal if these makers exercise their social responsibility through environmental protection programs.
About one-fifth of American consumers would trust an organization if it supports the causes they consider important. Projects such as planting and preserving trees or rehabilitating animals are a testament to their admirable dedication.
Be an environmentally conscious skincare shopper
When purchasing eco-friendly skin care products, take the time to do your research and check the facts. These extra efforts ensure that you vote for the right causes with your money. Plus, you’ll find some fantastic brands for your skin, all of which you can enjoy without the guilt!
