TikTok has done it again, unveiling a beauty trend that combines science, art, and a little playful experimentation. This time the focus is on facial contrast theory: a concept that will revolutionize your makeup routine, all without having to spend on new products. Curious? Let’s take a look at this customizable beauty hack and find out how it can enhance your natural features.
What exactly is TikTok’s facial contrast theory?
Inspired by the principles of photography, facial contrast theory examines the visual contrast between your hair, skin and eyes. Essentially, it acts as a personal makeup application guide, designed to complement your unique features. This trend was popularized by creator @Ailénor, who developed a black and white filter that allows users to rate their contrast levels (low, medium or high).
By understanding your natural contrast, you can adjust your makeup to balance and enhance your look. Whether you prefer a subtle no-makeup makeup look or bold, smokey eyes, this trend offers something for everyone.
How to determine your contrast level
Here’s the quick cheat sheet:
- Low contrast: Subtle differences between hair, skin and eyes. Think Lupita Nyong’o, Beyonceor Elle Fanning.
- Average contrast: A moderate difference in features, such as Zendaya or Lana Condor.
- High contrast: Big differences, such as Emily Ratajkowski or Zoe Kravitz.
With TikTok’s filter and just a few minutes, you can easily determine where you fall. Now the fun part: styling your look!
Low contrast: Embrace the soft and ethereal
If your facial features have little contrast, subtlety should be your best approach. The goal is to keep everything soft and natural and enhance your facial features without overwhelming them.
Go-to looks:
- Hardly glamour: Choose light pink blush, wispy lashes and soft lip shades such as Glossier’s Generation G Lipstick Like or Charlotte Tilbury’s Pillow Talk Lip Cheat.
- Skip heavy contouring and focus on dewy skin instead, using products like NARS Pure Glow Foundation for a fresh, radiant finish.
Famous inspiration: Think Beyoncé’s signature soft glamor or Elle Fanning’s effortlessly elegant Cannes Film Festival look.
Shop Editor’s Choice
Average contrast: Find the perfect balance
For medium-contrast faces, it’s important to accentuate your facial features without overdoing it. Your makeup should strike a balance, adding depth to your look while maintaining a natural vibe.
Go-to looks:
- A rosy blush and pink lips, like Rare Beauty’s Soft Pinch Liquid Blush Cheerful combined with Dior Addict Lip Glow in Rosewood.
- Subtle eye definition with bronze or taupe shades, such as the shades in Urban Decay’s Naked3 Mini palette.
Famous inspiration: Think of Zendaya’s radiant red carpet glow or Sabrina Timmerman soft, pink-toned makeup.
Finds from the store editor
High contrast: Bring the drama
High-contrast features thrive on bold, intense makeup. The goal here is to match the natural drama of your look with equally striking makeup choices.
Go-to looks:
- Smoky eyes paired with dramatic red lips, such as MAC’s Ruby Woo Lipstick or Fenty Beauty’s Stunna Lip Paint Uncensored.
- Increase the intensity with jet black liners like KVD Beauty’s Tattoo Liner, and don’t forget the lashes – Benefit’s They are real! Mascara provides great volume.
Famous inspiration: Think of Emily Ratajkowski’s sultry, smoky glamor or Zoë Kravitz’s striking red lip.
Shop Editor’s Picks
Why facial contrast theory is a game-changer
Unlike many other beauty trends, this one isn’t about revamping your makeup drawer or chasing escapist fashion. Instead, it encourages you to work with what you already have, making it both accessible and inclusive.
Additionally, TikTok creators have embraced how facial contrast theory simplifies decision-making while still allowing room for creativity. Plus, the trend is versatile for all skin tones and doesn’t require professional expertise to master.
Popular brands to take your look to the next level
Of course, no TikTok trend would be complete without a nod to cult-favorite products. Here are a few worth trying:
- Low contrast: Shinier, Charlotte Tilbury, NARS.
- Average contrast: Rare beauty, Dior, urban decay.
- High contrast: Fenty Beauty, MAC, KVD Beauty.
With these trusted brands, you can experiment with confidence, knowing you’ll find products that perfectly match your personal style.
Tips to perfect the look
- Test your appearance: Take a quick selfie before heading out. The camera often shows what mirrors may miss.
- Adjust the intensity: Start with a soft touch and gradually build up the intensity, especially for high-contrast looks.
- Have fun with it: Remember that makeup is meant to be playful. Don’t worry about getting it “perfect.”
Final thoughts
Ultimately, TikTok’s facial contrast theory serves as a refreshing reminder that beauty trends don’t have to be rigid or complicated. This trend celebrates individuality and offers a flexible framework that invites experimentation. Whether you’re aiming for barely-there beauty or full-on glamour, understanding your contrast level can take your makeup game to the next level, not just during the holidays, but beyond.
So grab your brushes and favorite products and let the fun begin. Who knows? You might just discover your new signature look!
Featured image: Alexi Lubomirski for Harper’s Bazaar UK
Follow us on Instagram for the latest news in fashion, lifestyle and culture @StyleRave_
— Also read
