The recent visit by Vice -President JD Vance, his wife, USHA, and the national security adviser Michael Waltz on the American military base in Greenland, is perhaps a cold shoulder confronted, but it produced at least one hot item.
The week before the Vans arrival, Aannguaq Reimer-Johans, a consultant at KNI, a trade conglomerate in Greenland, placed a photo on his Facebook Page of what looked like a bright red Maga hat. Only, instead of the usual “Make America Great Again” in White Letters, read Mr. Reimer-Johans “Make America Go away.”
It touched a nerve – and not just locally. The hats ended up on “The Daily Show“And”The view.“The general response was on social media”I want one. “Tina Brown compared it with ‘the French resistance on ice’, causing the red cap to connect with the ‘Bonnets Rouges’ of the French Revolution.
It appears that the success of De Maga Hat as a symbol of political loyalty – his immediate recognisability, even on the small screens of smartphones – has also made it an effective weapon of the opposition, at least internationally. Parody with a point.
The Greenland’s hats come into the aftermath of a Canadian hat protest that started earlier this year in response to President Trump’s threats to make Canada the 51st state. That was then Doug FordThe Prime Minister of Ontario, wore a trucker hat that looked like a “dark Maga” hat, only he wore the words “Canada is not for sale.”
That hat, which is also available in Maga Red and White, caused a similar Hoo-Ha-Ha-Ha-Ha-Ha and stuck his makers, Liam Moeney and Emma Cochrane from Ottawa, on an unexpected career path. They have now made a brand that is called Canada is not for sale And, Mr Moeney said, have sold more than 40,000 hats, not only in Canada, but also in almost every country in the world. “Instead of unpacking, the question is growing (Mr. Ford recently urged a man who is not for sale” Canada “hat, somewhat controversial, for a Blue Jays game, to”Never remove that. ))
After all, “two can play the hat game,” said Mr. Moeney. Or three, in that regard.
The Greenland and the Canada Maga hats are part of a long tradition of protest and protest art that trusted and undermined, said Ruth Ben-Ghiat, a professor in history at New York University and the author of “Strongmen: Mussolini to the present.” “An omnipresent symbol is needed that visually arrests and the entitlement is with a completely different message,” she said.
“Caritarians have generally been very smart about clothing and making clothing with tribal relationships that people can wear on their bodies,” she continued. “Trump is a marketer, so he understands this.”
He has been an expert in merching his message, especially in items such as the hat, so relentless modeling that it has overstunes its origin as a piece of campaign -Wag to be part of the semiology of the administration. He even threw a hat in his audience during his announcement of the ‘Liberation Day’ rate, such as a souvenir of the moment. The message can also be changed, depending on the audience, as in Robert F. Kennedy Jr.’s Maha Slogan – Make America healthy again.
“It is about absorbing Trump’s tactics, but changing the message,” said David Soberman, a professor of marketing at the Rotman School of Management at the University of Toronto.
This is in fact what psychologists call the ‘poison parasite defense’, which occurs when a new meaning is attached, such as a parasite, to a well -known ‘host framework’, so when you see one, you think of the other. (This is also a Trump tactic, in particular used with his mug shot, which he turned into a gathering cry and portrait of power instead of shame.)
Why were the hats of Greenland and Canada, while similar attempts to parody protest in the United States, including “Make America Gay Again”, “Make NATO great again” and “Make America Normal Again” Hat – who are all available on a large scale at Etsy or Redbubble? Anat Shenker-Osorio, a political strategist and messaging advisor, said she thought there were two reasons.
First the Democrats do not focus on one tailor report. Instead, they shattered into interest groups, with their hats, as with their positions. On the other hand, she said, the Greenland and Canada is not only in protest against a foreign raid, but to support their own country.
“It really says:” I face the idea of a sovereign nation, “Mr Moeney added, who said he received requests for his hats from Canadians in the political spectrum, not only from liberals, but of conservatives and members of the left -wing NDP
Then, said Mrs. Shenker-Osorio, the hats represent the three components you need for a successful protest: “Resistance, refusal and spot.”
“Ridicule is crucial,” she said.
Mr. Reimer-Johansen did not respond to requests for comments, but Mr. Moeney thinks that the attraction of his hats is simple. “Policy and trading spacts and international relations can be very confusing,” he said. “This cuts all the sound.”
That is why Mrs. Ben-Ghiat believes that the merching of the anti-maga movement is just starting. While images spread over social media, she said, “What someone in Greenland invents can be embraced in Canada, Mexico and America.”
