What will sportswear and glasses look like in 50 years? Oakley answers that question so far in his most brave campaign: artifacts from the future. The brand marks for five decades of ruthless innovation and not only looks back – it jumps forward. With football -super star Kylian Mbappé As the face of the campaign, Oakley reveals a futuristic vision where design, technology and stories tell clash.
From the next generation of evolution of its iconic sunglasses to the function-driven SS25-reserve clothing line, artifacts from the future steal for how athletes will move, see and perform in the coming decades. And with a powerhouse with Mbappé, NBA standing out Jaylen Brownand Football Fena Trinity RodmanOakley strengthens his status as the intersection where the performance meets style – both now and in the future.
Reagins 2075 by Oakley’s Lens
Oakley’s artifacts of the future campaign dares to imagine what sports and performance questions look like in five decades. Equal parts speculative fiction and brand Manifesto, the campaign introduces high-wrap glasses and futuristic clothing, all steeped in daring, sci-fi-inspired design. The visual stories are compelling and transports viewers to an alien empire – one that feels just as visionary as the equipment itself.
“2025 is our 50th anniversary. And in 50 years from now on we want people to recognize the products that we now make as their mark in history,” out Brian TakumiOakley’s Vice President of Brand Soul. With that future-forward mindset, Oakley designs not only for today it is crafting on what it hopes will be the icons of tomorrow.
Where innovation meets
The presence of Kylian Mbappé in the campaign goes much further than a typical approval of celebrities. It embodies Oakley’s unique merger of athletic excellence and radical design. With its sizzling speed and futuristic playing style, Mbappé naturally arrives at the daring vision of the brand on 2075.
In the Campagnevisuals he carries pieces from the Reserve Apparel Collection and comes one of Oakley’s most avant-garde creations: The Plantaris Eyewear. These enveloping sunglasses draw inspiration from both Kikkerbiomimicry and Oakley’s own legacy, especially iconic silhouettes from the 90s such as the eye jacket and the straight jacket. The result? A design that looks like it was hurled from a different galaxy, but still pulses with the rebellious spirit of a California Motocross Pit.
Plantar: A nod to the past, a jump in the future
At the center of the campaign is the Plantaris family – a futuristic glasses line that has already been spotted on trendsetters such as Travis Scott And Kyle NG. The newest additions, lateralis and mass eater, push the vision even further. With aggressive curves, sculptural frames and silhouettes that watch directly from a sci-fi film, these designs imagine which Oakley solar glasses could be in 50 years, while still nodding at the iconic design heritage of the brand.
Nick GarfiasThe vice president of the brand design makes it clear: “We don’t recreate the past, because that is not how you build a future.” Instead, Oakley uses its estate as a springboard and is based on its archives to shape products that feel daring, modern and unmistakably timeless. By weaving the past and the future in every frame, Oakley creates artifacts that have been built to endure.
Clothing for tomorrow’s athletes
Of course, glasses is only one facet of Oakley’s futuristic vision. The SS25 Reserve Apparel Line-Modeled by NBA star Jaylen Brown-Vat the performance for performance with a high concept fashion. Think of multi-pocket jackets, advanced technical fabrics and silhouettes that look like a sci-fi action film, but are still designed for the gym, the streets or the path.
Designed with both form and function in mind, the collection of equipment delivers so versatile as the athletes wearing it. With daring cuts, futuristic textures and a neutral, utilitarian palette, the Oakley clothing line not only supplements the glasses – it completes the compelling world of artifacts from the future.
An inheritance of reinvention
Founded in 1975 by Jim JannardOakley started as a filthy company – motorcycle parts and glasses from the back of a car. A decade later, in 1985, it introduced the Frogskin: a daring, irreverent design that would become one of the most iconic and relaxed styles of the brand. Fast-Forward 50 years, and the frog still jumps this as a symbol of Oakley’s ruthless innovation. The new Plantaris glasses, for example, gets direct inspiration from the muscle system of the leg of a frog and mixes biomimicry with futuristic form.
What really distinguishes Oakley is his resistance to nostalgia. Instead of recycling retro designs, the brand transforms his inheritance into progressive creations. Artifacts from the future is not just a campaign. It is a statement – that Oakley’s past is only the launch platform for what is coming.
The future is now
With artifacts from the future, Oakley provides a campaign that is visually striking, narrative rich and unapological product -driven. With world class athletes such as Kylian Mbappé and designs that feel Lightyears ahead, the Oakley’s role campaign not only as a sportswear brand, but as a cultural power that forms the future.
Whether you are with the brand since the Frogskin days or just discovering this visionary drop, one thing is certain: Oakley is not only for the future – it designs it in style.
Artifacts from the future is now available on Oakley.com and select Oakley stores worldwide.
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All photos thanks to Oakley
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