The North Face again redefines the intersection of performance and style with its SS25 Urban Exploration Collection-a line-up that combines technical innovation with bold, city-ready fashion. More than just outerwear, this collection is a master class in functional design, tailor -made for the rhythm of city life and the unpredictability that goes with it.
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The SS25 range is made for the modern metropolis and combines streetwear sensitivity with utilitarian precision. Think of fashion grounds silhouettes built with powerful fabric-the filling of DWR-water-repellent coatings, wind-resistant technology and well-considered construction that is intended to seamlessly switch from metro platforms to Skyline roofs.
A refined vision for the modern explorer
The new campaign marks a shift in a visual direction for the North Face, with more stylized cuts, refined textures and again devised classics. What is even more important, this is not only about weather protection-it is about self-expression. In accordance with the lasting spirit of exploration of the brand, the SS25 collection introduces innovative, modular designs that reflect how people move, lay and adapt to the ever-evolving urban landscape.
To coincide with the launch, the North Face has also unveiled its new urban exploration concept Store in Hong Kong – a compelling boutique where design meets function. This premium retail space is located on the intersection of shape and experience and offers an increased atmosphere that has been compiled to display the ethos of the new collection. Here customers can come into contact with the documents in a carefully designed environment that brings the philosophy of the brand of innovation and exploration to life.
Performance -driven streetwear
The SS25 Urban Exploration Line -up is built with versatility in mind. One of the striking looks, for example, contains the energy -saving plaid SS shirt combined with the zipper checkered shorts. Dishes in a raised charcoal gray plaid, the ensemble merges relaxed customization with technical details. In particular, the shirt contains snap bags and a zipper for extra convenience, while the shorts have a minimalist white North Face logo along the leg and offer subtle surf with style.
In the meantime, for those looking for more protective outerwear, the lightweight anorakjack emerges as an important piece. Built with the windproof fabric of the Windwall® brand, this jacket seems like a balance between performance and urban edge. The grayscale color block design not only improves its visual attraction, but also makes it an ideal choice for transition weather, which provides breathable protection with the unmistakable attitude of the north wall.
Innovation of women: Form meets the function
Just as impactful, the women’s styles in the North Face SS25 collection are equally attentive and transforming. Take, for example, the convertible long wind vest – a striking piece that is an example of multifunctional fashion. Designed with adaptability in mind, it allows carriers to resolve the lower half of the clothing in clothing and to convert it seamlessly into a tight wind vest. As a result, it is fashion that moves with you – switch free of charge from day to night, or from one activity to another.
Modern Basics re -conceived
In addition to the hero pieces, the North Face introduces renewed staples. Neutral logo T -pieces, deconstructed styles and retro images form the basis of the collection. These basic principles are perfect for layering or wearing solo with a minimalist edge. At the same time, the dust mix SS Polo stands out. Available in two futuristic colors, it adds a touch of Sport-Luxe to both relaxed and polished looks.
Moreover, functional outerwear continues to shine. The Bergwindenvest, finished in dark gray, has several bags for utilities. Likewise, the woven zipper impresses asymmetrical pocket placement – a subtle detail that merges fashion and function.
Where to buy the North Face SS25 collection
The North Face SS25 collection is now Available onlineAt Global Concept Stores and exclusively in the New Urban Exploration Concept Store in Hong Kong. This location is no coincidence – it reflects the global mindset and urban focus of the collection. By launching in Hong Kong, the North Face emphasizes the connection with one of the most energetic and style-forward cities in Asia.
Evolution of traditional outside
The North Face SS25 collection is proof of the evolution of the brand of classic outdoor equipment to urban performance consumption with a high concept. By combining technical craftsmanship with progressive design, the North Face positions itself again on the advanced, where fashion, function and future -thinking clash.
Whether you navigate with busy streets, on the way to a roof meeting or just go through your day, this collection has covered you. With pieces that are just as adjustable and durable as you are, the equipment is built for modern exploration, with unmistakable style.
View more photos from the collection …
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All photos thanks to the north wall
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