The PureBrow sensation

Bee Jane Iredaleour brand is known for transcending fashion trends and social media styles. As The Skincare Makeup, we’re often known for our complexion products rather than our color stories. But the introduction of our NEW PureBrow Collection has created quite a sensation among our consumers and makeup artists alike. Why is this new collection making such a stir? The answer is simple. We have once again combined simplicity and performance with clean technology, in a way that can only be unique Jane Iredale can do. It’s the perfect way to define, shape and tame your brows like never before. Let’s talk about this extraordinary new range of eyebrow enhancing products!

Define –

The PureBrow precision pencil is a retractable eyebrow pencil with an ultra-precise tip for defining the eyebrows. It can be used to draw individual hairs on the eyebrows or create structured lines that can then be blended effortlessly. The result is an eyebrow that is beautifully defined, but never drawn. It is an excellent tool for anyone who wants to tackle sparse eyebrows or missing hairs. It’s also great for creating that perfectly defined tail to the brow.

Shape –

The PureBrow Shape Pencil is also a retractable eyebrow pencil, but in a thicker, wedge-shaped format that gives you the ability to fill in the brows or shape the edges for a well-finished brow with consistent depth and color. It can be used to quickly fill in brows and frame the brows for a smooth finish. It’s the perfect tool for anyone with thin brows or the desire to create perfected, opaque brows.

Tam –

The PureBrow gel is an update of our original brow gel, but with a new, smaller, more precise spoolie brush for precise product placement and easy blending. It can be used to brush the eyebrows in the desired direction and keep them in place for longer. It works great alone or in combination with our other eyebrow tools. This product also comes in a clear formula without pigment. It’s a great tool for those with unruly eyebrows, gray hairs in the eyebrows that you want to cover or for an ultra-natural look.

shades –

Realizing that people often like to use multiple tools on their eyebrows, we wanted to create a system that would be interchangeable and corresponding. In this way we have created a consistent color range for the entire collection. This means that if you like our eyebrow gel in Neutral Blonde, you can also purchase the Precision Pencil or Shaping Pencil in the exact same color for a consistent look.

PureBrow Formulas –

In the true spirit of Jane Iredale‘s mission to use the highest quality and cleanest formula we’ve developed our PureBrow products with a wonderful range of ingredients.

For both our precision pencils and shape pencils:

Vitamin C – helps prevent eyebrow hairs from breaking and being lost.

Vitamin E – provides antioxidant protection and coats brows for healthy skin and hair.

For the PureBrow gel:

Algae extract – to coat the hairs and make them smoother and more manageable.

Meadowfoam Seed Extract – to hydrate hair, make it more manageable and prevent future breakage.

And as always, we’ve left out irritants and toxins like parabens, petroleum and phthalates.

Ee PureBrow eyebrow makeup Look –

We are currently seeing fuller eyebrows with a well-groomed appearance. The best way to achieve this is to follow a few simple steps:

1. First, make sure your eyebrows are clean and that there is no product or oil on them. Some professionals even clean the eyebrows with a cotton swab coil and astringent to remove all natural oils from the eyebrows. It gives the brow a better ability to hold the products you apply.
2. If you are filling in or thickening sparse eyebrows, apply your pencils first to apply pigment to the skin between the eyebrows. Blend the pencil well to hide any strokes and make the eyebrows appear thicker or denser.
3. Apply our PureBrow Gel to shape the eyebrows in the desired direction. A typical process is to brush them straight up and then blend in the direction of growth. Please note that the gel will initially be liquid and the fixation will not be visible. But as the gel starts to dry, you will get more hold. For a dramatic brow lift, two or three layers of gel are often used. Some artists start with clear gel and then add a colored gel, or vice versa.
4. Finish using the edge of the camouflage brush to apply a thin layer of our active light concealer to the skin above and below the eyebrow to sharpen the demarcation line and make it stand out. Blur the edges.

For moreFor tips on applying eyebrow makeup, follow our simple guide: How to Shape and Define Your Eyebrows Like a Pro.

As fashion changes and repeats itself, an interesting event happens. Many people who have their eyebrows plucked in one decade find themselves wishing they could get it back in another decade. Women who plucked their eyebrows in the 60s and 90s now want to create thicker, fuller brows to more closely resemble the current trend. This is what a good collection of eyebrow makeup and tools becomes invaluable.