The Riviera Maya Hotel Association (AHRM) predicts a good end to the year occupancy rate of over 87% and reservations until the first quarter of 2024.
The president of the AHRM, Toni Chaves, explained that there are good tourism expectations for the winter season the mass arrival of international travelers will start from December 20.
“We already have reservations for April and May, well in advance. After the pandemic, the Riviera Maya still has 9,000 rooms and new ones are still being built. That’s why the new Tulum airport is good for us, because the number of visitors is increasing. So it will help us,” said the AHRM chairman.
Government initiatives aim to revive declining tourist markets
While a good winter season is expected for the Riviera Maya, the Hotel Association, in partnership with the Quintana Roo Tourism Promotion Council (CPTQ), is working on promotional strategies to recover markets that have fallen in 2023. For example, the British market is currently experiencing problems in the domestic economy. The American market is also facing an economic crisis in the real estate sector. Although this has only led to a slight decrease in tourist numbers, it has meant a significant economic loss for the Mexican hotel sector.
Other markets that need to recover are the Colombian and Brazilian. Although the Mexican government has pledged to support them, there are still no signs of these types of tourists getting back the electronic visa to access Quintana Roo destinations.
According to the Secretariat of Tourism (Sedetur) of Quintana Roo, the Riviera Maya has a hotel occupancy rate of 75.7% in the first weeks of November, while Costa Mujeres in the Isla Mujeres intercontinental area has an occupancy rate of 73.6%. These two destinations are the ones with the largest influx of tourists, such as destinations such as Cancun, Isla Mujeres and Tulum have an average occupancy rate of 65%.
