Sunflower’s take on the trending ’80s was inspired by the two poles of New York in that decade: Punk and Power. On paper, Richard Hell and Gordon Gekko may be strange bedfellows, but their sartorial codes came together beautifully in the Danish brand’s fall collection, which was presented on the catwalk in Paris and shown at Vogue Runway in Copenhagen. Pinstripes went well with real jeans with a silver metal coating. The ties were back, the jackets were longer and a reversible sheepskin vest layered on top of a classic trouser suit.
Bling, flash, logos… they are tired, said Ulrik Pedersen. “Men like to dress up, men are ready to look sharp again.” To appeal to a generation of men who have never worn a suit, he continued, “you also need movement, maybe you need to work with more technical fabrics that have some degree of stretch in them because I don’t think we are where the young want to be like their father; you have to play with the look. That’s basically Sunflower’s model, and they delivered with a collection that was somewhere between traditional and bad (which means good).
