Kim Kardashian has attracted attention again. Her company, SKIMS, just unveiled something no one saw coming: a thong with built-in fake pubic hair. The release, aptly named the Faux Hair Micro String Thong, has sparked a mix of fascination, controversy and, unsurprisingly, an instant sellout.
At first glance, this may seem like a shocking departure. But in reality it is a natural evolution for SKIMS. What started as a brand known for inclusive shapewear has grown into a cultural powerhouse that thrives on provocation, reinvention and bold statements. With this latest launch, Kim doesn’t just sell lingerie. She makes a point.
In true Kardashian fashion, the message is layered. The SKIMS Micro String Thong made of faux hair is not just about aesthetics. It’s about reclaiming conversations about femininity, body image and authenticity, all while generating viral attention. Kim proves once again that she doesn’t follow trends; she creates them.
Breaking off the SKIMS faux hair string: Design, price and concept
The thong features SKIMS’ signature sheer stretch mesh, that barely-there illusion the brand has perfected, now available in twelve shades to match both the fabric and faux hair colors. Each piece features straight or curly faux hair, playfully stitched into the front panel. The result? A design that is provocative, bold and impossible to ignore.
The launch, which cost $32, was accompanied by a tongue-in-cheek campaign: a parody of a ’70s game show, complete with retro flair. The tagline summed it up perfectly: “With our bold new faux hair tights, your carpet can be any color you want.”
While the reactions online have been extremely mixed, with equal parts laughter, confusion and applause, one thing is clear: the SKIMS faux hair thong is selling out quickly. Many shades are already on the waitlist, proving that demand still outpaces discussion. And in the SKIMS universe, that’s no coincidence. It’s the strategy.
SKIMS as a powerhouse and Kim Kardashian as founder
SKIMS didn’t start with strings. It started with a mission to solve real problems. Founded in 2019 by Kim Kardashian and Jens Gredethe brand was born from Kim’s personal frustration: she “couldn’t find anything that matched her skin tone” and cared deeply about fit, comfort and inclusivity.
From day one, inclusivity became the foundation of the SKIMS ethos. The brand’s shapewear line offered sizes from XXS to 5XL and a wide spectrum of skin tones, setting a new standard for accessibility in the fashion industry. As the brand grew, it seamlessly expanded into loungewear, lingerie, swimwear and even menswear, all while keeping its minimalist aesthetic and body-positive message intact. By 2023, SKIMS’s valuation had risen to $4 billion, cementing its place as one of the most powerful names in modern fashion.
Kim’s role is far from symbolic. As Creative Director and major shareholder, she personally approves fabrics, campaigns and creative concepts. Her stamp can be seen in every detail: from the tone of SKIMS’ marketing to the cultural momentum it taps. The SKIMS faux hair thong is not a random stunt. It’s part of an intentional pattern. From face packs to nipple bras, SKIMS has built a reputation for launching provocative, conversation-starting products that spark curiosity, spark debate and, crucially, sell out quickly.
Reactions, consequences and what it says about fashion and identity
The Internet responded immediately. Some people laughed, others cringed, and a few were simply stunned. One X user (formerly Twitter) joked: “I’m calling 911.” Critics questioned its purpose and dismissed it as a stunt for shock value. Yet just as many people applauded its boldness and saw it as SKIMS once again challenging the norms of beauty, body hair and femininity. It’s telling that conversations about pubic hair, long considered taboo, are resurfacing in the broader discourse on gender, grooming and self-expression.
Despite the debate, the numbers speak for themselves. The SKIMS faux hair thong sold out quickly, proving that even when an idea borders on absurdity, curiosity and novelty have commercial power. For SKIMS, the success of the product is not just about underwear. It’s about owning the cultural conversation. Kim Kardashian understands that in today’s attention economy, every headline is currency, and every launch has the potential to become a viral cultural moment.
Why this thong is more important than the shock factor
This launch reveals more than a bold design. It reflects an unwavering confidence in brand identity, customer curiosity and cultural conversation. At the moment, SKIMS is doing what few brands dare: turning underwear into performance, hair into statement and personal body choices into fashion spectacle.
When SKIMS first hit the market, it disrupted the industry with its inclusive approach to fit, tone and size. Now it does something more, shaping the way we talk about comfort, trust and controversy. You don’t just wear a drop like this; it is being watched.
Ultimately, the SKIMS faux hair thong may be divisive, but it’s undeniably about the brand. It reminds us that fashion is not only about what we want to hide, but also about what we dare to reveal. Beneath the mesh and faux strands lies something deeper: a statement about autonomy, daring and artistry. And Kim Kardashian has built a brand powerful enough for all three to coexist.
Featured image: @kimkardashian/Instagram
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