Pokémon has entered G-SHOCK territory for the first time. Casio has officially unveiled the Pokémon x G-SHOCK GA-110PKM-7A, a commemorative timepiece created to celebrate 30 years of the franchise that began with the original Game Boy releases in 1996. This marks the first Pokémon collaboration with the G-SHOCK flagship line. Previous Pokémon partnerships with Casio were through the BABY-G series, making the GA-110PKM-7A a meaningful milestone for both brands.
The watch will be priced at $270 USD and will be available for pre-order through Casio’s official website, the G-SHOCK Soho Store and select authorized retailers, with a global release expected this month. The GA-110PKM-7A is built for fans who know both brands well enough to appreciate the design-level decisions.
The color palette of bold red, blue and green nods to the generation-defining color schemes of the first Pokémon game releases, tying the watch’s visual identity to a specific and documented moment in gaming history rather than simply applying the franchise’s most recognizable imagery to an existing G-SHOCK silhouette. The translucent resin bezel and band sit against a bright white center case, giving the overall aesthetic a collectible toy energy that’s entirely appropriate for a 30th anniversary piece.
The Pokémon G-SHOCK GA-110PKM-7A design details worth investigating
Each intentional design choice of the GA-110PKM-7A deserves individual attention, as the density of references rewards close inspection. The inlaid display on the dial at 9 o’clock is styled after a Poké Ball, with an indicator hand in the shape of Pikachu when viewed from behind, a detail precise enough to have been designed by someone who actually played the games rather than simply licensing the imagery.
The band features 29 different Pokémon, ranging from the original Kanto first partners through to Paldea, including Pikachu and Eevee, while the mythical Pokémon Mew appears on the band loop, completing a line-up of exactly 30 monsters. The mathematical precision of that total of 30 samples across the entire strap and loop assembly indicates that the anniversary frame was taken seriously rather than used as a licensing opportunity.
The caseback features a special 30th anniversary Pokémon logo engraved directly into the case; the kind of finishing detail that is invisible when worn, but important to collectors who understand that engraving on the case back requires a manufacturing commitment that decorative printing does not. G-SHOCK’s core specifications are retained throughout: 200 meters of water resistance, the shock-resistant construction that defines the line and the full functionality expected of the GA-110 platform.
The packaging as part of the object
Casio and Pokémon have viewed the packaging as an extension of the collectible and not as a secondary consideration. The watch is housed in exclusive packaging in the shape of a classic Poké Ball, itself packaged in an outer box with the 30 Pokémon motif running across the band.
For a release positioned as an anniversary collectible, packaging that enhances the commemorative nature of the item without overselling it is exactly the right choice. The Poké Ball box is visually specific enough to convey intent without being so elaborate that it feels more promotional than personal.
At $270, the GA-110PKM-7A is priced to reflect its limited edition positioning without pricing out the core G-SHOCK and Pokémon collecting audience that this watch is specifically designed to serve. Pre-orders are available via the official G-SHOCK US website and the G-SHOCK Soho Store, with authorized retailers handling wider global distribution.
For a franchise that has maintained its cultural relevance across three decades and multiple platform generations, the decision to celebrate its 30th anniversary with a G-SHOCK collaboration is a fitting one. Both brands built their identities on sustainability, consistent quality and the specific kind of loyalty that spans generations.
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Featured image: Casio
