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There’s no point in sugar-coating it: whether you like it or not, America’s reputation in Europe is not exactly rosy at the moment.
From the frequent diplomatic disagreements to American tourists reporting that they do not feel welcome in a number of European cities (Fancy being chased by a Catalan with a water pistol, anyone?) and of course the accumulation of extra bureaucracy when it comes to travel.

Not keeping up with the news? Soon, Americans will have to apply for (and pay for) pre-flight permission to visit the Old Continent.
Unfortunately, even the US passport is becoming weaker in terms of global mobility. In other words, the number of countries you can visit without a visa.
2026 has been a wild year, but despite the grim headlines, one European country in particular stands out refused to introduce stricter travel rules aimed at the ‘jerks‘-as they say: blood is thicker than water, and family will always have your back when needed.
Ireland still welcomes Americans with open arms


According to a Tourism Ireland | RED C joint studyAmericans are currently the the second most important tourism market for the countrybehind only Great Britain.
They outnumber Germans, French, Spanish, Italians and far behind Canadians, with some of the other key findings:
- 70% of audiences plan to visit Ireland ‘someday’, with the intention of doing so within ‘the next two years’
- 79% identified ‘exploration’ as their main motivation
- 67% cited ‘the ability to disconnect’ as the second most influential factor when choosing a destination
- 50% (more or less) stated that ‘good value’ is paramount
Let’s break this one down, shall we?


Behold the glorious emerald island
When it comes to ‘exploring’, there are really only a handful of island states in Europe that can rank alongside Ireland in terms of wealth of heritage, diverse landscape and cultural offering.
Admittedly, I’m not the fiercest Dublin defender around, but… That doesn’t mean I don’t do that Love Ireland.
Over many years of visiting the country and even temporarily living on the Causeway Coast, I’ve had the chance to tick off most of the bucket list sights, and as hyped as they may be, it’s truly stunning stuff…
If it is on a sunny day.


I bet the mythical Cliffs of Moher will be on every American’s bucket list when he or she goes to Ireland this year. I’m not here to dismiss it as a tourist phenomenon, well, it is isalthough it is no less stunning, but if you are looking for breathtaking beauty, head north to Donegal.
Rugged cliffs hugging a tempestuous Atlantic Ocean, lonely farm bungalows on the edge of remote northern beaches, and a few of those good old Gaelic crazy.
A must-see, you ask?
Malin Headthe northernmost tip of Ireland, postcard ready (be careful when walking along those cliffs).


Lake-dotted Connemara, with its big hills and wildlife, is the only peaceful weekend cottage you need, and for that epic road trip with (even more) epic coastal landscape for a destination, drive north towards the Causeway Coast in Northern Ireland.
Home to iconic landmarks such as the Giant’s Causeway and the picturesque clifftop Dunluce Castle.
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Fairytale castles, wherever you are
Still on the subject of ‘exploration’, there can be no discussion of Ireland without mentioning its abundance of well-preserved medieval forts, traditional hinterland villages dotted with local chippies, and family-oriented locals.


For that fairytale village that receives only a fraction of the usual hordes, head to Cashel, home to the famous Rock of Cashel, a medieval complex with a ruined cathedral at its center. where Irish kings were once crowned.
The view of lush fields, as far as the eye can see, from the top of the citadel is simply breathtaking.
Perhaps Ireland’s most beautiful town, Cobh is not to be missed: a port town of colorful houses, backed by a towering neo-Gothic church, it was a port of call on the Titanic’s first and last voyage.
The anti-Dublin


Speaking of Titanic, I may feel a bit harsh saying this, but I feel like Belfast is much more exciting full of character then Dublin.
The capital of Northern Ireland, it is the birthplace of the Titanic itself, and the ship’s hull-shaped museum is probably in my top 5 favorites I have ever visited. Think Titanic relics, interactive displays and fascinating audio recordings from survivors.
Moreover, you may visit the SS Nomadic, The remaining tender from the Titanic: used to transport passengers from smaller ports to the ship itself, this is probably the closest you can get today being in the Titanic, or at least an original Titanic-related ship, without… zoom… imploding at the bottom of the ocean.


Furthermore, Belfast is infinitely better than Dublin when it comes to pub crawls (the 18th century McHughs should definitely be on your to-go list) and the somewhat unresolved Troubles tensions, with parts of the city still clearly separated by walls, reflecting religious connectionis just downright fascinating.
Just two small warnings, if I may?
- Read extensively about Belfast and Northern Ireland complex history before you visit. You don’t want to anger the wrong drunken nationalist local or a devout loyalist
- Make sure you apply for a British ETA before visiting Northern Ireland, even though there are no real borders with the Republic of Ireland. It is part of Great Britain and Americans now require pre-authorization to enter the country
Ireland is not jumping on the European ETA bandwagon


Speaking of ETAs, this ties in perfectly with our next point.
Although this is not directly addressed in the latest survey, we take a Wild Atlantic guess and conclude that Americans are still social with their Irish friends, because they do not implement stricter visa rules soon.
While most of Europe has resorted to mandatory ETAs, which can ban you from traveling unless you are pre-screened, Ireland has no plans to introduce a similar system. Which, let’s face it, is pretty much an eVisa.
To fly to London or board a train from Dublin (IE) to Belfast (UK), you will need to provide proof of a valid UK ETA, an online authorization linked to your passport, at a cost of approximately $21.50.


In modern travel history, Americans do not need visas or eVisas to visit Ireland: simply showing a valid passportwith at least 3 months validity remaining from the departure date, is usually sufficient.
Like I said, family ties run deep, and the Irish are generally very hospitable to their extended family across the pond.
As we enter a new era of stricter entry rules for US citizens, Ireland will remain the only country in the European Union not to have an ETA – because it is not in Schengen. it is not mandatory to carry out the upcoming ESTA– nor the additional obstacles that come with it.
Fly there, get a stamp on arrival (or maybe that will even be phased out) and enjoy up to 90 days of legal stay on the Emerald Isle.


Is Ireland ‘value for money’?
This one seems a bit funny to me, as the research has shown travelers are looking for ‘value for their money’ when visiting Europe.
Unbeatable bohsh (does this sound like a transliterated Dublin accent?), so is Ireland Hello expensive, whether it is the overrated capital, or the magical countryside.
On average, ordering a pint of Guinness at a casual restaurant will cost you more than $6.50 (in Dublin it can be much higher). A simple meal deal with a sandwich, some salad and a soft drink ranges from $12 to $18, and accommodation is mid-range a shocking $100-$180 (often on the more expensive side).
That cheeky little leprechaun is definitely into the gold, I can tell you that.


But then again, I kind of understand where they’re coming from? After all, these potential visitors were asked about Ireland in the context of Northern European destinations, not exactly the much cheaper Southern or Southeastern Europe.
In combination with close neighbors England, Norway or even Switzerland (features in the study despite being located in Central Europe), local prices can indeed looks less blatant.
Whatever the case, the important thing is that they felt the experiences were ‘worth’ the value, and unless you’re only in Dublin for a long weekend of wallet-bleeding and dodging knife attacks along the Liffey, you could say Ireland definitely doesn’t disappoint.


I shall say they can reach when 70% say food in Ireland is ‘good’.
I’d say it’s very hit and miss myself, but hey, I’m a Mediterranean kid. I enjoy fish and chips every now and then, but usually I prefer my fish to be drenched in olive oil and not covered in a thick layer of batter.
Going to Ireland soon?
Use our newly launched Travel advice checker to keep abreast of recent developments on the security front on the island, especially my beloved Dublin, and plan a completely stress-free getaway in the Old World.
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