If “quiet luxury” was once an online phenomenon, the primitive minimalism the term once sought to describe has since become an IRL aesthetic. It’s slightly preppy, sophisticated yet easy, and plays into the aspirational archetypes of wealth. The effect this has had on style beyond the internet depends on a new impetus for essentials like fashion. The base is back in.
But that’s just another day at Veronica Beard, where Veronica Swanson Beard and Veronica Miele Beard have built a robust business around the power of everyday simplicity, responding to their personal wants and needs; the Veronicas are designers and their own best customers.
Highlights of this pre-fall collection include a light and effortless brown crepe dress, a silk sheath with red dots and pleats at the hips to flatter the shape, and a range of cardigan versions with halter styles, cropped lengths and suit sets. Of these more fashionable tailored silhouettes, Miele Beard said: “Our customer loves trying out these different versions of the suit, they are super transitional and simply versatile and easy to style.”
