Why this safe beach destination in Mexico is breaking all records

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Los Cabos has always been a hugely popular destination for Americans craving winter sun and five-star pampering (especially if they’re from the West Coast).

A convenient getaway for a long weekend, it is known for its rapidly developing resort strip, with character properties overlooking golden sandy beaches and an azure ocean, and an emerging cultural scene.

Although that’s not exactly news. On the other hand, what has caught our attention is how Los Cabos breaks all records which are in the way of this season and ahead of other Mexican beach hotspots that have experienced a noticeable slowdown in recent weeks.

Cancun, we’re looking at you.

Cabo’s impressive year yet

As reported by our partners at the Cabo sunfrom January to October 2025, Los Cabos will have an all-time high of 3,830,200 international visitorscompared to 3,813,200 last year.

We know numbers are boring, and we certainly don’t intend to give you an overview of these complicated statistics and industry figures. Don’t worry. The key takeaway here is that Cabo has never been as trendy as it is right now.

Oh, and should the upward trend continue through the end of the year, 2025 is poised to be the best-performing year in Cabo’s history.

All things considered, what is it about Los Cabos that has somehow protected it from the rapidly spreading “Mexico fatigue”?

Visitors are treated like royalty

Two years ago we reported on how Los Cabos remained the darling of beach lovers despite rising overnight rates. At the time, it cost an average of $600.

In short, let’s just say prices haven’t exactly dropped since then, especially with the addition of at least nine luxury resorts on the horizonBut Cabo enthusiasts aren’t exactly surprised. In some cases, they might as well use their savings to cover vacation costs.

The point is that even if they spend money at the expense of their long-term plans, visitors to Cabo know it will be worth every hard-earned cent: hotels in this destination are known for going above and beyond in terms of making guests feel specialand basically like royalty.

From the private driver waiting at the airport, to the dedicated butler service, the modern amenities and the world-class spa treatments, all the way to the epic rooms with views that last forever. Sure, it may cost an arm and a leg, but everyone deserves to treat themselves every now and then.

An understated cultural scene

There has always been talk in traveler circles that Los Cabos is one of three Mexican destinations, along with Cancun and Puerto Vallarta, where culture isn’t necessarily at the forefront. People come here to lounge by the pool, sip margaritas and watch the waves crash against the shore.

No Mayan pyramids, no beautiful center, no majestic baroque cathedral.

Although there is certainly some truth in that, Cabo has reinvented itself to attract culture vulturesfrom the revitalization of the city center to the construction of both a gastronomic route and a historic cultural route.

These highlight the zone’s top-rated and most traditional restaurants, especially along Marina Boulevard, as well as landmarks, such as the Alley of Art, an open-air art installation that is always being updated, and the 18th-century Mission San José Church.

Americans can fly cheaply to Cabo

There’s no denying that Americans love the convenience of a short, nonstop flight that gets them to a sun-drenched destination with minimal fuss.

If they’re Cabo-headed, they’re lucky, as is currently the case at least 11 direct routes availableincluding four from California alone.

Of course, flight availability isn’t the only big draw. They must be cheap. Needless to say, Americans can get that unbelievable offers flights to Cabo from several US departure points, most notably Los Angeles (LAX), the main international route to the Baja California Sur hub.

Touring mostly average around $260 – $300and even off-season they generally cost $300.

The second busiest route in terms of passenger numbers is from Dallas-Fort Worth (DFW), and fares for that are anywhere from $400 to $500 depending on the season. For the third most popular, from Phoenix (PHX), the typical price is around the mid-$400s.

It is one of the safest cities on Mexico’s Pacific coast

Last but not least, you cannot discuss Los Cabos without acknowledging its exceptional level of safety.

In a country where several states are plagued by travel warnings, Baja California Sur (the state where Cabo is located) has remained consistently at level 2according to the American travel advisory.

Technical terms aside, this simply means that Americans are not discouraged from visiting Los Cabos, including other seemingly more dangerous destinations such as Tijuana or Ciudad Juárez.

They are still urged to be ‘careful’, okay, but crime involving tourists is extremely uncommon in the tourist zone, so much so that we could find no recent report of a violent incident involving a visitor in the past year.

Cabo’s status as a luxury travel destination, on the radar of Hollywood celebrities themselves, helps keep scrutiny high and petty theft low, but it’s not the only explanation behind the phenomenon:

The intensive police surveillance along the driveways leading from the north of the Baja California peninsula, notorious for gang activity, and the deployment of special forces in the center of Cabo precisely to ensure that tourists are safe, have made it a extremely unattractive destination for criminals.

All in all, Cabo is the personification of luxury; it has an understated cultural scene, is easy to get to and as safe as can be. What’s not to like about it?

Vinicius Costa

Vini, our senior head writer at Travel Off Path, has over 60 countries to his name (and is currently weaving stories from Paris!), and a knack for turning off-the-beaten-path experiences into informative stories that will have you packing your bags.