Why is Korean skincare so popular?
Why are Korean skincare products so popular in the Western world, you ask? “Because [they’re] simple, effective, and offer formulations and innovations that are ahead of their time,” says Julia Marinkovich, UK representative at COSRX.
According to Julia, in South Korea, skincare is considered as a great investment and is as vital to people as good nutrition and exercise. “Clear, glowing skin is a sign of skin health, and everyone strives for this,” she says. “That’s how trends like glass skin have taken off across the globe.”
She also…
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