Let’s face it: love has its dramatic, messy, magical, romantic, and totally fun moments, and then there are days when it’s just… blah! Inspired by the sweet chaos of love, our latest Valentine’s Day special, LOVE & BLAH, launches on January 22, 2026 and is sure to capture hearts everywhere with its irresistible charm.
With a bright pink case and a tri-color design with layered typography on the dial and strap, this watch keeps it playful and not serious. But the real fun starts when you put on the red and blue paper glasses that come in the package.
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Look through the blue lens and the design will come into focus and the word “BLAH” will appear. Switch to the red lens and suddenly ‘LOVE’ takes center stage. Take off the glasses and the words merge again. Whether you look at it through a blue or a red lens, LOVE & BLAH captures both sides of love, making it the perfect match for anyone who knows that romance doesn’t always come with hearts and roses, and that’s exactly the point.
In addition to this playful model, there is also LOVE IN SCARLET, a monochromatic red showstopper with heart-shaped details and enough love energy to make Cupid jealous!
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Together, the two products tell a complete story: love as it is imagined, and love as it is lived. Whether you’re celebrating, looking at the holidays side-on, or somewhere in between, these Valentine’s Day specials invite everyone to see love from a new perspective… glasses optional!
LOVE & BLAH and LOVE IN SCARLET will be available online and in Swatch stores worldwide from January 22, 2026.
About Swatch
Positive provocation and joie de vivre made in Switzerland: Since its founding in 1983, Swatch has shaken up the watch industry. Thanks to its striking designs, which always reflect the spirit of the times, Swatch is one of the leading watch manufacturers and the most sought-after brands in the world – and has always remained true to itself. The watchmaker continues to surprise, whether it concerns regularly released new models or special collections.
The revolutionary way in which Swatch thinks and acts has always been evident from its early involvement in action sports such as BMX, skateboarding and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brand’s love for art and brings together artists from all over the world.
Featured image: Swatch
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