Yara Flinn’s store in Williamsburg will celebrate its second anniversary in May. Her studio is located just below her shop and like any good entrepreneur she actively listens to her customers’ feedback. She also gets inspiration for new styling tips from them: “I have never had this direct feedback before,” she says. “This kind of information is invaluable.” Some ideas she picked up from her clients also played a role in creating the collection, including toile prints, pre-distressed washed cottons that are meant to look creased (so dry cleaning isn’t necessary) and blazers with cutouts that give the illusion creating a tight fit. waist.
Elsewhere, Flinn has incorporated some personal additions to her pieces, including a funnel neck detail on her jackets, which she finds useful for someone like her who doesn’t like wearing a scarf in the cold. Tank tops featured pre-twisted shoulder details as an ode to her basketball days, when she twisted her jerseys into her sports bra for a tighter fit.
