By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
BeautyNews.com - Skincare | Makeup | Fashion | News Stories Updated DailyBeautyNews.com - Skincare | Makeup | Fashion | News Stories Updated Daily
Notification Show More
Aa
  • Home
  • Beauty
  • Skincare
  • Makeup
  • Nails
  • Health & Wellness
  • Fashion
  • Travel
  • Blog
  • Links
  • info@beautynews.com
Reading: Why this lesser-known city has become South Carolina’s new travel hotspot
Share
BeautyNews.com - Skincare | Makeup | Fashion | News Stories Updated DailyBeautyNews.com - Skincare | Makeup | Fashion | News Stories Updated Daily
Aa
Search
  • Home
  • Beauty
  • Skincare
  • Makeup
  • Nails
  • Health & Wellness
  • Fashion
  • Travel
  • Blog
  • Links
  • info@beautynews.com
Have an existing account? Sign In
Follow US
© 2023 - All Rights Reserved.
Why this lesser-known city has become South Carolina’s new travel hotspot
BeautyNews.com - Skincare | Makeup | Fashion | News Stories Updated Daily > Travel > Why this lesser-known city has become South Carolina’s new travel hotspot
Travel

Why this lesser-known city has become South Carolina’s new travel hotspot

Last updated: 2026/04/19 at 7:25 AM
Published April 19, 2026
Share
7 Min Read
SHARE

Share the article

Contents
Swap coastal bliss for riverside delightsLake Murray is a destination in itselfSouthern Staples served with a side of historyMore flights and airport upgrades

Back in the day, those with South Carolina on their brains were probably exploring in one of two places.

You know the ones: Charleston and Myrtle Beach, no surprise.

While SC’s most famous getaways continue to draw crowds, another unsuspecting city is in such a spotlight that it’s been dubbed America’s “fastest growing airport.”

South Carolina Capitol

While Charleston is as enticing as ever, whether you’re looking for a sunny beach getaway, cultural immersion, or hoping to snap a selfie with Bill Murray, it’s South Carolina’s capital that has become all the rage in the past year.

The city is much more than just a student town and an underrated capital Colombia is brimming with timeless charm, surrounded by amazing nature, and has embraced competing against Charleston as its interstate rival for the best Southern cuisine.

This lesser known outing had a record year in 2025 with no plans to slow down, so let’s dive in to see what the new hype is about!

Swap coastal bliss for riverside delights

Vintage clock in downtown Columbia, SCVintage clock in downtown Columbia, SC

If there’s one knock on Columbia, it’s that it’s located inland at the confluence of three rivers rather than along the vast blue Atlantic Ocean.

But going inland can be just as fun as a beach holiday, especially since you don’t have to come home with sand crevices this way.

Along the riverfront you will find numerous hiking trails, scenic hiking trails and lush parks. If you’re the more adventurous type, this city caters for you too, with kayak, canoe and tube rentals available for exploring.

See also  Forget Paris! Visit North America's lesser-known part of France - and no, it's not Montreal

Of course, as beautiful as Columbia’s nature is, it practically invites you to spend as much time outside as possible.

Evening view of Columbia, SC cityscapeEvening view of Columbia, SC cityscape

What better way to grab a bite to eat or drink an ice-cold beer after exploring this safe city, especially in the summer?

Brewery Bierkeller ticks the boxes for food, beer and breathtaking views from the expansive terrace overlooking the flowing waterfront.

But here’s a spoiler you didn’t expect. Not only is the riverfront a great place to hang out and get your bearings, but venturing beyond the city limits takes your trip to the next level.

Lake Murray is a destination in itself

Just west of Columbia is Lake Murray, a vast ancient man-made reservoir that, unlike some parts of LA, actually contains water.

Clear water of Lake Murray in South CarolinaClear water of Lake Murray in South Carolina

To beat South Carolina’s summer heat, go for a swim or relax at the beach (yes, there are scenic beaches) to cool off and unwind.

The approximately 50,000-acre lake is a major summer draw for boaters, fishermen and sun worshipers, whether kayaking, cruising, fishing or swimming in designated areas.

Just as memorable is an aspect you probably didn’t expect: it Purple Martin phenomenon in late summer.

This is the time when an estimated 800,000 to more than 1 million birds gather on Bomb Island each summer for a twilight spectacle unlike anything you’ve ever seen.

A flock of purple martins in Lake Murray, South CarolinaA flock of purple martins in Lake Murray, South Carolina

It is even said that these groups are so large that they have disrupted weather radars.

But even if birdwatching has become the new thing Pokémon GoThere are endless ways to enjoy Lake Murray without looking at the sky.

See also  Move over Louisville! This unknown city in Kentucky with a dazzling castle feels like Europe

At ground level there are designated swimming areas, boat ramps, scenic shoreline parks and plenty of places to cast a line or launch a kayak.

And yes: you can stay along Lake Murray if you like cozy cabins. Otherwise, your best bet in Columbia is to stay at a name-brand hotel and take a day trip.

Southern Staples served with a side of history

    Downtown Farmers Market on Main Street in Columbia    Downtown Farmers Market on Main Street in Columbia

Down-home cooking and deep-rooted history go hand in hand when it comes to just about anywhere in the South.

Places like Savannah and Charleston are great examples of this.

That said, don’t sleep on Columbia.

This city is bursting with history through striking museums, such as the South Carolina State Museum and the Hampton-Preston Houseand also serves sensational southern entrees without the lines out the door like you might find therein other SC city.

Columbia does indeed have some new trendy restaurants, but what makes this city extraordinary are its long-standing Mom ‘n Pop eateries with dishes passed down the family tree – Villa Tronco be one of many.

More flights and airport upgrades

On board the Allegiant Airlines planeOn board the Allegiant Airlines plane

South Carolina’s household names are within easy reach, but new flights and extensive upgrades have made Columbia the fastest-growing airport in the country.

This unsung capital is no longer a trek to reach. With popular airlines like United and American as anchor points, plus Allegiant offering plentiful options for bargain hunters, Columbia has become an easier and more attractive entry point than ever.

Hundreds of new parking spaces have already been added and road access improved to reduce past traffic congestion.

See also  I leave my kids at home every year to travel solo

But next time you come here, you might want to arrive early. Columbia Regional Airport (CAE) still has its hard hat on with continued expansion for new dining options, but unfortunately no lounge.

Sam Sears

Sam, our Senior Lead Writer & Journalist based in San Diego, has visited 44 countries and written more than 1,500 articles with an emphasis on sharing his own travel experiences and highlighting lesser-known gems.

You Might Also Like

5 whitewashed destinations everyone should visit at least once

This magical island in Italy has cheap prices and a less crowded atmosphere

7 countries where you can live for up to 6 months without a visa

The US Department of State has issued updated travel advisories for these 12 popular destinations in 2026

The 5 most underrated American getaways for a cooler summer escape

TAGGED: Carolinas, City, Hotspot, LesserKnown, South, Travel

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Email Print
Share
Previous Article Tyla & Zara Larsson’s “She Did It Again” + More New Drops Tyla & Zara Larsson’s “She Did It Again” + More New Drops
Next Article 5 Work Outfits For Men To Wear To The Office This Spring 5 Work Outfits For Men To Wear To The Office This Spring

BeautyNews

Your go-to destination for all things beauty. Discover the latest trends, skincare tips, makeup tutorials, product reviews, and self-care inspiration.

Subscribe Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Find Us on Socials

  • Contact
  • Privacy Policy
  • Terms & Conditions
  • Email: Beauty7685@gmail.com
© 2023 Beautynews.com. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?